Best toilet paper to buy
You can find it here! It should be easy to make the right choice when it comes to necessities.
It should be easy to do the right thing
With us, you'll make many right choices:
Swedish paper
A climate-smart choice
Keeps your rolls fresh
A hygienic choice
Sustainable toilet paper
A kind choice
Roll on your terms
A smart choice for you
Nice toilet paper
A choice for the bathroom
Rolls with morals and ethics
An ethical choice.
A more fun toilet paper
A more fun choice.
Toilet paper that is best
A damn good choice.
No. 001
We are Swedish
doodop is a Swedish company that understands how Swedish homes, bathrooms, and everyday life work, from small city apartments to bustling villas. Our toilet paper is produced in Sweden, from Swedish trees. This allows us to create products and experiences that actually fit your reality – not some random unsustainable standard solution from the other side of the globe.
No. 002
We are hygienic
The cover around the roll helps protect the paper from dust, splashes, and the less charming bacteria found in bathrooms. What you use when it really matters feels and is fresher, cleaner, and more thoughtful.
No. 003
We are sustainable
We strive to choose materials, production methods, and solutions that are kinder to the planet and produced locally, without compromising on function or feel. The point is simple: you should be able to make a smarter choice, without sacrificing your everyday comfort or elegance.
NO. 004
You are our focus
It's all about you, your home, and your needs – from how much paper you use to how you want it to look. We want to make life a little easier, a little prettier, and significantly less "oh no, we're out of toilet paper" panic.
No. 005
We look good
doodop-paper is designed to be on display, not hidden away in a cupboard. With well-chosen colors and patterns, each roll becomes part of the decor instead of a dreary necessity.
No. 006
We are ethical
Behind the cool design and humor, there is also a responsibility for how things are produced and which collaborations we choose. We want you to feel good both in your gut and in your bum when you buy toilet paper.
No. 007
We're pretty fun
Toilet paper may not be the sexiest product in the world, but at least we can make it more fun. With a light-hearted attitude, a bit of self-irony, and a twinkle in our eye, we want to make a dull everyday product a little less… dull.
No. 008
We always do our best
We're not perfect, but we're always moving in the right direction – testing, improving, and listening to you. Whether it's design, quality, or your subscription experience, we're constantly trying to raise the bar.
No. 009
We are honest
We don't complicate things – toilet paper is what it is, and we don't pretend it's anything else. We are open about what we do, why we do it, and what you can expect from us.
Great stories
Have you thought about what you use every day – several times a day?
We explain how our bathroom is, in practice, a global "airport" of consumables from all over the world, where each product carries its own CO2 history. By replacing long-haul products...
Why is it annoying to buy toilet paper in a store?
Buying toilet paper in-store is more inconvenient than we care to admit – from judgmental looks at the checkout to plastic packaging that breaks on the way home. It’s heavy,...
What do you do with the extra roll in a hotel bathroom
Changing sheets between every guest in hotels, something that is self-evident today – but the same development has not occurred with toilet paper. In most hotel bathrooms, an extra, completely...
Rash or irritation on the bottom?
Experiencing pain, irritation, or small rashes on your bottom is actually more common than you might think. Many immediately consider skin problems, allergies, or hygiene – but an often-overlooked factor...